Campaign website that aims to sensitise Ghent residents and encourage them to vote on the subject of the new circulation plan in Ghent, which has a major impact on many residents.
Developing a stylish campaign within a very short time frame, ensuring that as many people as possible vote on referendum.
It was also important that the site was educational, so that Ghent residents knew what the new circulation plan entailed. and what the consequences would be for them.
The challenge
The goal of the campaign was clear, but the challenge was the time constraints. This website had to be delivered within a very short time. From design to developed website took ±14 days. The client came to us at the last minute after months of struggling and underperforming with another agency. That agency eventually gave up and dropped this client, but within the press conference was 14 days and they had little to present. On the 14th day, when it had to be finished, it really had to be finished. No extra time was allowed.
The approach
Most studios would call this idea crazy. Studio Pixili doesn’t. Because for these types of assignments, Studio pixili has a process that allows us to develop and design perfect, professional websites at breakneck speed. We don’t achieve this top speed by using templates or other off-the-shelf solutions, because campaign sites often receive media attention and a huge amount of internet traffic at the same time. And these kinds of off-the-shelf solutions are often very heavy and made for campaign with low traffic.
How do we do that? By dedicating someone in our studio to that task for this period of time. We ask you, the client, to trust that person with our knowledge of both design and development.
We also sit together as little as possible, here only twice at the start, where we immediately make clear agreements and work them out in concrete terms. In the end, you get exactly what you want, no surprises, no useless meetings.
In short, no wasted time. Studio Pixili worked quickly and purposefully, even leaving us with time to spare.
We created a website with a clear call-to-action and the core message is always visible.
We were able to create a few more banners using high-quality stock photos combined with our Photoshop skills.
Disclaimer: this website is no longer live. As the title suggests, this was a campaign site. When the campaign is over and the goal has been achieved, it is normal for this website to be taken offline.
