Coinbelguim.be was one of the first Belgian cryptocurrency websites to focus on tools and the learning process to successfully invest in bitcoin and other cryptocurrencies. With this website, the client wanted to give beginners inspiration to buy bitcoins and other cryptocurrencies, but also provide the tools to become successful in them. Cryptocurrencies were still very new when this website was developed and they wanted us to create a cryptocurrency-inspired character design, brand, web design.
Many people were afraid of the unknown commodity or saw it as a scam or something that would only be used if someone wanted to buy something illegal. However, nothing could be further from the truth. Blockchain technology is extremely interesting and has the potential to change the web completely.
Atomic Tangerine
#FF9157
Brilliant Azure
#3397FE
Alice Blue
#EBF5FE
Besides having the right tools, the website also had to look professional so that users would take it seriously.
The approach
The tools we offered were The current share prices of the world’s most famous currencies ,
A simple tool that allows non-logged-in users to calculate their profits, and
A comprehensive tool available only to logged-in users that allows them to track their profits for free.
Character design
Eventually, we decided to develop Cryptocurrency-inspired character design. They are very popular among cryptocurrency enthusiasts, who have projects like Bored Ape Yacht Club that have NFTs (Non-Fungible Tokens) like monkeys that can serve as avatars and have sold for literally millions.
Studio Pixili some less money ;), but has been developing mascots for years, both for other companies and for ourselves under the banner of Pixipop
This is Chainy. He is a blocky robot, a link in the chain, a simple visual representation of how the blockchain works in the iconic PixiPop style.
